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As a prominent state-owned financial company which has provided pawn loan service and gold sale for more than a century, Pegadaian’s goal is to attract customers from the younger generation
and generate leads through digital activities.
Advika has developed the company’s website, created regular content plans for both blog and social media, generated creative ideas for blog and social media posts, analyzed the results and
made constant improvements.
As a result, after 12 months of inbound and content marketing campaign, Sahabat Pegadaian successfully generated 2233 unique leads and 2227% increase in organic search traffic. Pegadaian
also received the biggest number of vote at Indonesia Digital Popular Brand Award 2017.