UNICEF’s objective was to meet the set fundraising goals which were challenging. Numerous high- quality leads were required every month to fill the slot of the tele-fundraising campaign.

Advika developed third-party digital assets, starting from website to Facebook Fanpage, to generate quality leads for UNICEF. Utilizing Google Display Network and Facebook Leads, Advika drove the traffic to a specified landing page and captured the leads data.

In 2 months, Advika successfully generated 22.125 unique leads with 58% contact rate.

  • Industry : Inter-governmental Agency
  • Project : Digital Campaign
  • Objective : Leads Generation

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